The General Product Order
The general order for hair products follows a progression from cleansing to treatment to styling. First, shampoo cleanses the hair and scalp. Second, conditioner detangles and softens. Third, a hair mask (used weekly, not every wash) provides deep conditioning. Fourth, a leave-in treatment protects and prepares for styling. Fifth, styling products and oils finish the routine.
This order ensures each product can do its job effectively. Cleansing comes first to remove dirt and buildup. Conditioning follows to soften and detangle. Treatment products penetrate best on clean, conditioned hair. Leave-ins and styling products are applied last to protect and style.
- —1. Shampoo: cleanse hair and scalp
- —2. Conditioner: detangle and soften
- —3. Hair mask (weekly): deep conditioning
- —4. Leave-in treatment: protect and prepare
- —5. Serum: targeted concern
- —6. Oil: nourishment and shine
- —7. Styling products: shape and hold
Hair Masks
Hair masks are deep-conditioning treatments applied weekly, not every wash. After shampooing, apply the mask to clean, damp hair from the mid-lengths to the ends. Leave it on for 10 to 20 minutes, then rinse thoroughly. Masks provide more intensive conditioning than daily conditioner.
Do not use a mask and a conditioner in the same wash — choose one or the other. On mask days, skip the conditioner and use the mask instead. On regular wash days, use conditioner. Using both can weigh the hair down.
Leave-In Treatments
Leave-in treatments are applied to damp hair after washing, before styling. They provide ongoing protection, detangling, and moisture. Apply a small amount to the mid-lengths and ends, avoiding the roots. Do not rinse — the product stays in the hair until the next wash.
Leave-ins are particularly important for color-treated, heat-styled, or sun-exposed hair. They provide a protective barrier and help maintain hair health between washes. Kérastase offers leave-in treatments for various hair types and concerns.
Serums
Serums are targeted treatments for specific concerns, such as frizz, damage, or scalp issues. They are typically lightweight and can be applied to damp or dry hair. Apply a small amount to the mid-lengths and ends, focusing on the areas of concern.
Some serums are designed for the scalp rather than the hair. Follow the product instructions for application. Serums are concentrated, so a little goes a long way — avoid over-applying, which can make hair greasy.
Oils
Hair oils provide nourishment and shine. They are typically applied to damp or dry hair, focusing on the mid-lengths and ends. Avoid applying oil to the roots, which can make hair look greasy. A few drops are usually sufficient — more can weigh the hair down.
Oils can be used as a finishing product to add shine after styling, or as a pre-shampoo treatment for deep nourishment. Kérastase offers hair oils for various hair types, from lightweight oils for fine hair to richer oils for thick, dry hair.
| Product | When to Apply | Where to Apply |
|---|---|---|
| Hair mask | Weekly, after shampoo | Mid-lengths to ends |
| Leave-in | After wash, before styling | Mid-lengths to ends |
| Serum | Damp or dry hair | Targeted areas |
| Oil | Damp or dry hair | Mid-lengths to ends |
Why Individual Recommendations Vary
The general order works for most people, but individual needs vary. Fine hair may not need oil or may need only a few drops. Thick, dry hair may benefit from both a mask and a leave-in. Color-treated hair may need specific products for color protection. Your hair type, condition, and concerns all influence the ideal routine.
A professional consultation provides personalized recommendations. Your stylist can assess your hair and recommend the specific products and order that will work best for you. This is more effective than following general guidelines alone.
Common Mistakes
The most common mistake is over-applying products. More is not better — using too much can weigh hair down, make it greasy, and reduce the effectiveness of each product. Start with a small amount and add more only if needed.
Another mistake is applying products to the wrong area. Oils and heavy treatments should go on the mid-lengths and ends, not the roots. Shampoo goes on the scalp. Conditioner goes on the mid-lengths and ends. Applying products to the wrong area can cause greasiness and buildup.
Shopping for Products
Studio-D Brickell offers Kérastase and Shu Uemura products through our online store. Your stylist can recommend specific products for your hair type and concerns. Visit our online store to browse the selection, or purchase products during your salon visit.